Lauren Van Boom Home / Insights

Journal, sporadic.

Short essays on practice. Roughly monthly. Sometimes about the work, sometimes about a game, sometimes about a robot that did not work.

Latest · Mar 2026

The case for the quiet CTA

Grand Pinotage 2019 was a collector’s box of South Africa’s most premium Pinotages. The page we designed for it pushed the buy button two thousand pixels down. It outperformed every variant I tested.

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